Everyone wants a classified ad that converts but don’t want to learn the basics. There are a large number of sites to run ads on and once you get the hang of it you can scale your efforts for bigger results. The plus point of classified advertising is that it can offer great long results if done right. Classified ads are very lucrative but you must learn how to do it right. Following are some tips to help you get to that point.
The main thing you need to focus on when creating ad copy is to make sure there is a call to action so that there is no confusion as to what to do. If your hope is that your readers will come to your website and insert their email address for your newsletter, then let them know that. If you want them to send you an email for further information, then you should tell them that as well. You can’t expect people to be able to read your mind as far as what to do. Don’t assume that people will know what to do if you don’t tell them. You have to look at your prospects as laymen who don’t know much. Besides that, your ad copy should follow all the rules of successful copywriting and having a call to action is very much a rule that you shouldn’t forget. In general, humans are curious creatures so if you are able to arouse curiosity in your ad then do it. Now, this doesn’t mean that you completely keep them in dark but it’s more about striking a balance between letting the prospect know of the exact benefits of the product and at the same time getting them curious about the results or get them interested by showing them the solution to a problem. Many people are indirect and don’t get specific enough; tell your readers exactly what the benefits are that your product provides and make bold claims; as long as they are true and ethical statements.
Lastly, create an ad for your product as often as you can to see how well people are responding to those ads. You can also change the ads slightly to see if the results improve. So proper ad writing depends on your ability to change depending on the responses your ads get. The more eyeballs that see your ads, the more data you’ll be able to gather that will tell you whether or not to change the ad. In addition, make sure any changes to your ad are only done one element at one time. This means altering the body and not the title, and vice versa. Lastly, writing classified ads is part psychology and more than just jotting down an ad. Ad writing is requires you to understand several different disciplines that are all vital to its success. Follow the direction from above and you have a good outline to stay on track.